[HOT]Leading Global PCB Pengding Holdings Controls Core Competitiveness Analysis
According to Prismark in February 2021, the global PCB enterprise revenue forecast,the company continues to rank first in the world in 2020
【PCB information network 】 Pengding Holding (SZ 002938) is mainly engaged in all kinds of printed circuit board design, development, manufacture and sales of professional services company, focused on products and services for industry leading provide comprehensive PCB, according to different downstream end products for PCB customization requirements, providing customers with products cover PCB design, research and development, manufacture and the overall solution for all aspects of after-sales
According to Prismark in revenue between 2018 and 2020 global PCB enterprises, Pengding Holding 2017-2019 and three years in a row at the top of the world's largest PCB production enterprises, according to Prismark in February 2021 to global PCB enterprise revenue forecasts, the company continues to rank first in the world in 2020
What is the core competitiveness of the circuit board giant that has taken the top spot on a global scale?
(a): product advantage: one-stop service platform to build a full range of PCB products
Peng ding holdings for a worldwide have a combination of all kinds of PCB design, research and development, manufacture and sales of large-scale professional manufacturer with high quality variety of PCB product line, the main product range covers FPC, HDI, RPCB, Module, SLP, COF package, it Rigid Flex and other products, and is widely used in communications electronics, consumer electronics and computer products, and automotive and industrial control products, with different clients to provide a full range of PCB products and services strengths, to build a full range of PCB products one-stop service platform.
(b) advantage: Serving international leading brand customers and electronic foundry companies
Supply chain management of electronic information industry generally USES the "qualified supplier certification system", PCB manufacturers have sound operating requirements of the network, the highly effective information management system, rich industry experience and a good brand reputation. Especially when some of the leading international brand clients to select qualified suppliers not only pay attention to the quality of the products such as production index, also require suppliers to accept the strict audit procedures and meet such as "6 s" (sorting, reorganization, cleaning up, cleaning, quality and safety) management, specification of factories, production process, environmental protection, employee benefits and social responsibility, and many other flexible evaluation index.
With its own leading research and development strength, the ability of bulk supply and timely delivery, high quality and stable product quality and excellent enterprise management level, improve the environmental layout, the good social image, peng ding holdings has successfully into the international leading brand customer system of qualified suppliers, mainly large clients include apple, Google, Amazon, Microsoft, NETGEAR, HP, Facebook, SONY, Nintendo, huawei, CISCO, TOSHIBA, PEGATRON, OPPO, vivo, etcd
1. Through long-term unremitting efforts, peng ding holdings has formed for downstream customers in a short period of Time to design, develop fast sample preparation to rapidly climbing (the Ramp - up), a large number of production service ability, help customers to shorten product Time to Market and win the Market opportunities, namely, help customers to establish "Time to Market + Time to Volume + Time to Money/Market share, "the success of the business model, to establish close contact with the downstream leading brand customers, develop long-term and stable business partnership.
2. In addition, since the company since its inception, continue to cooperating with customers of the world's leading electronics brands. Peng ding holdings by the service's customers include nokia, MOTOROLA, SONY Ericsson and other international leading brand. At present, the company with apple, OPPO, huawei, Google, Amazon, Microsoft, Facebook and other international leading brand customers to establish a deep relations of cooperation, through continuous cooperation with world first-class customers, the company expanded gradually, and become the world's number one PCB enterprise.
(c) the technical advantages: participated in the early development of the leading international customers, keep up with the technological frontier
Peng ding holding long-term focused and deepen the PCB technology research and development, production of printed circuit board products minimum aperture can be up to 0.025 mm, minimum line width up to 0.025 mm , at present has formed on behalf of the higher order process requirements for the next generation of SLP PCB products production capacity, the company ahead of the 5 g related products research and development technology of reserves, already have production of key products of 5 g antenna technology strength, peng ding holding company is the industry a few MINILED backlight manufacturers of PCB technology; At the same time, in the field of the new generation of electronic information industry, the company constantly increase in high density, thin, high frequency, high speed, function module, replace technology, automotive electronics, energy management, such as arbitrary higher-order layer deep layout on the direction of research and development, the new material, new products, new processes, new equipment and new technology on the five main shaft, to focus on cutting-edge technology in electronics industry and to grasp the key together Technology and product development direction.
Peng ding holdings through the layout of the next 3 years ahead of possible products and technology, directly involved in the next generation, the development of the next generation products and design, through cooperation with world class customer development, participate in advanced product development and design to grasp the market trends and business opportunities, new products accurately grasp the product and technology direction in the future.
(d) management advantages: good business ideas and experienced management team
Over the years, peng ding holding to "the development of science and technology, for the benefit of humanity, to develop environmental protection, make the earth a better place" for the mission, is committed to "development of PCB industry, become the industry leader" good vision, will be "honesty, responsibility, innovation, excellence, is all that matters" as core values embodied in all aspects of the business. With the management idea, to enhance the company's management team cohesion, centripetal force and executive force, not only make the company set up the pursuit of excellence, people-oriented, green development of the enterprise culture and enterprise values, also make the company get customers, partners, and has been widely accepted by the society from all walks of life.
Peng ding holding company has an experienced management team, including overseas education background of elite talent, have the deep background of the electronic industry industry talents, has a lot of achievements in research and development of research and development personnel and proficient in investment and financing of the financial personnel, etc. Company management team with rich experience in business management, the main products cause the head have many years of experience in field operations. For senior staff, the company has talent to develop Jinren plan, we regularly organize leadership training courses to enhance the management of the company leadership, collocation, promotions are applicable in lead and incentive compensation mechanism, to maximize the management efficiency.
(e) environmental advantages: perfect and rich forward-looking environmental layout
Peng ding holding attaches great importance to the internal green culture construction, promote "peng ding 7 green" concept: green innovation, green procurement, green production, green management, green service, green renewable and green life, to create green value, positive performance of the corporate social responsibility.
Peng ding holdings for five consecutive years was named "green brand green credit rating", and in 2017 and 2018 successively evaluate works of the first and the second batch of national demonstration enterprise "" green factory. Released in apple's supplier responsibility progress report 2018, the company's green environmental protection measures are confirmed and are seen as "a environmental protection consciousness and measures superior supplier". In 2020, the company in shenzhen, qinhuangdao park, huaian first zone and second zone respectively by "sustainable water management standards(AWS) "platinum certification, become the global PCB industry first to get the certification of enterprises, highly appreciated by customers. Peng ding holding future will continue to promote green manufacturing upgrade, speed up the circulation economic transformation, promote green environmental protection idea, firmly establish the green corporate culture.
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